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Since 1995, Diamonds Direct Southpark has been renowned as the premier diamond retailer of Charlotte and the Carolinas. While the company has grown considerably since our opening, our philosophy and concept today remains the same: to import diamonds and diamond jewelry directly from our headquarters in the Israeli Diamond Exchange where we manufacture, cut and polish the rough diamonds.
In addition to upholding our concept, we offer our customers the lowest price on E.G.L and G.I.A. certified diamonds in the country. We also provide customers with our four pillars:
- education
- guidance
- selection
- value
Our four pillars allow customers to make intelligent buying decisions. Furthermore, we offer our customers a "no risk" shopping experience. Diamonds Direct South Park focuses on what we do best... selling:
- Diamond Jewelry
- E.G.L. and G.I.A. Certified Diamonds
- Engagement Rings
- Ladies and Gent's Wedding Bands
- Colored Stone Jewelry
Our elegant showroom carries the largest selection of certified diamonds and engagement rings in Charlotte and the Carolinas. Where most jewelers have just a small selection of diamonds, Diamonds Direct Southpark has a spectacular collection already set into jewelry, plus a very large selection of loose diamonds, all at the guaranteed lowest price in the country. We are also proud to offer a selection of the most beautiful designer jewelry available today. The selection is equal to 20 average retail jewelers. Our diamonds come directly to us with E.G.L. certificates and G.I.A. certificates (diamonds of any shape and quality to fit any budget).
For years prior to our opening, the owners of Diamonds Direct SouthPark sold exclusively to retail jewelry stores. We are now able to sell diamond jewelry directly to you. We sell our jewelry at prices that are below the Rapaport Price List, which is the most widely accepted diamond dealer price list that retailers currently use to list and price their merchandise. We are able to do so because at Diamonds Direct SouthPark you are buying directly from the source without a series of middleman markups.
Nobody has to pay full retail price anymore!
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